University of Greenwich

Educational Approach

The Advanced Diploma in Global Business represents the cornerstone programme of the Valmere College of Business, offering an innovative approach to business education that integrates essential international business principles with emerging technologies such as Artificial Intelligence. This two-year programme, accredited by City & Guilds, prepares students for careers in a rapidly evolving global business environment where technological fluency is increasingly essential for success.

Business education in the digital age must prepare graduates to navigate complex global markets, harness technological innovations, and address ethical challenges. The Valmere College of Business responds to these demands through a curriculum that balances traditional business fundamentals with cutting-edge digital competencies.

The programme develops analytical thinking, strategic perspective, and practical problem-solving abilities while fostering the intercultural awareness essential for global business contexts. Throughout their studies, students engage with real-world business challenges, developing both conceptual understanding and applied skills that transfer directly to professional settings.

Programme Structure

The Advanced Diploma in Global Business is delivered over four carefully designed semesters, each containing two interconnected modules that build upon previous learning:

Year 1: Business Foundations and Organisational Dynamics

Semester 1: Understanding Business Contexts

Business Environment

This module explores the complex interplay of internal and external factors shaping business operations. Students analyse macro and micro business environments using frameworks such as PESTLE and Porter's Five Forces, evaluate stakeholder relationships, and develop strategic responses to environmental changes.

Marketing Strategies and AI Integration

Students examine fundamental marketing principles while exploring how AI is transforming consumer engagement. The module covers traditional marketing concepts alongside emerging approaches such as AI-driven personalisation, predictive analytics, and digital marketing strategies.

Semester 2: Financial and Organisational Perspectives

Financial Reporting and Analysis

This module develops understanding of financial accounting principles and regulatory frameworks. Students learn to prepare and interpret financial statements, conduct ratio analysis, and evaluate the ethical dimensions of financial reporting.

Organisational Behaviour and Leadership

Exploring human dimensions of business, this module examines theories of leadership, team dynamics, organisational culture, and change management. Students develop understanding of how leadership approaches influence workplace performance and organisational outcomes.

Year 2: Ethical Governance and Strategic Management

Semester 3: Ethical and Operational Management

Corporate Ethics and AI Governance

As AI transforms business practices, ethical considerations become increasingly important. This module examines ethical frameworks for business decision-making, regulatory approaches to AI governance, and corporate social responsibility in the digital age.

Operations and Supply Chain Management

Students explore how organisations design and optimise operational processes, manage supply chain networks, and implement quality management systems. The module addresses both traditional approaches and digital innovations in operations management.

Semester 4: Strategic Thinking and Digital Transformation

Strategic Management and Business Research

This module develops strategic thinking capabilities and research skills. Students learn to conduct strategic analysis, evaluate strategic options, and understand how research methodologies support evidence-based decision making.

Digital Enterprise

Examining how digital technologies transform business models, this module covers e-business approaches, data analytics applications, and the challenges of cybersecurity and ethical data use in digital contexts.

Learning Outcomes and Professional Development

The Valmere College of Business develops a comprehensive set of knowledge areas, skills, and professional attributes through the Advanced Diploma in Global Business:

Knowledge Development

Graduates develop understanding of business environments, marketing principles, financial reporting, organisational behaviour, business ethics, operations management, strategic thinking, and digital business models—creating a comprehensive foundation for business practice in diverse contexts.

Skills Enhancement

The programme builds analytical capabilities, critical thinking, problem-solving abilities, communication skills, digital literacy, research competencies, and intercultural awareness—the transferable skills that remain valuable across changing business landscapes.

Professional Attributes

Students develop ethical awareness, leadership potential, adaptability, entrepreneurial mindset, and commitment to continuous learning—qualities essential for success in dynamic business environments where innovation and integrity increasingly determine long-term success.

Throughout the programme, professional development is supported through career workshops, industry guest speakers, networking events, and opportunities to apply learning to real-world business challenges. These elements bridge academic learning with professional practice, ensuring that students graduate with both theoretical understanding and practical capabilities.

Assessment Approach

The Valmere College of Business employs a consistent assessment strategy across all modules, using written examinations to evaluate students' ability to apply theoretical concepts to real-world business scenarios:

Written Examination (100% of module grade)

Each three-hour examination includes:

  • Short Answer Questions (30%): Testing fundamental knowledge
  • Case Study Analysis (40%): Assessing application of theories to practical scenarios
  • Essay Questions (30%): Evaluating critical thinking and argument construction

This assessment approach ensures that students develop both theoretical understanding and practical application skills, preparing them for further academic study or professional business roles.

Career Opportunities

The Advanced Diploma in Global Business prepares graduates for diverse career paths including:

Further Academic Study

Direct Progression opportunity to a Bachelor of Business degree at University of Greenwich, where students complete their final year of undergraduate studies at the main campus of University of Greenwich.

Additionally, students have the option to progress to final year of bachelor's degrees in business, management, and related fields at universities accepting advanced diploma credits.

Business Management Roles

Positions in general management, operations, customer service, and business administration across various sectors—roles that require both business fundamentals and adaptability to organizational contexts.

Marketing and Digital Media

Opportunities in marketing, social media management, digital strategy, and customer relationship management—areas where technological fluency combines with marketing principles.

International Business

Roles focusing on global markets, cross-cultural management, import/export operations, and international business development—capitalizing on the programme's emphasis on global perspective.

Entrepreneurship

Foundation skills for starting and managing business ventures, including understanding of business planning, financial management, and market analysis—the essentials of entrepreneurial endeavors.

Entry Requirements

The Valmere College of Business seeks students with academic potential and interest in business and technology:

  • Completed secondary education
  • Strong academic record (minimum GPA of 3.0 or equivalent)
  • English language proficiency (IELTS 6.0 or equivalent)
  • Mathematics proficiency
  • Successful interview demonstrating motivation and aptitude

Applications are evaluated holistically, considering academic achievement alongside personal qualities and potential. This approach recognizes that successful business professionals combine intellectual capabilities with interpersonal skills and entrepreneurial mindset.